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From bare to full hair, Unilever's deodorant brand is celebrating women’s choice for underarms with ad campaign and on-the-street activation in New York City.
September 6, 2023
By: Christine Esposito
Editor-in-Chief
Dove’s #FreeThePits—a series of initiatives to encourage women everywhere to reject underarm stereotypes and embrace their pits whether they're light or dark, bumpy or smooth, stubbly or in full bloom with hair—is underway in New York City. Through Sept. 17, the Unilever deodorant brand is showing off the 'Pits of New York' with a subway takeover with ads featuring real women and their real armpits, along with a finding from a 2022 Dove Underarm Confidence Study in which six in...
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